Work

Campaigns, partnerships, and programs I’ve led, and what they delivered.

Colorful assorted flowers in glass vases arranged on a pink table against a blue sky background

INTEGRATED CAMPAIGN

What Mom Really Wants: brand love and conversion, together

Colorful modern flower bouquet in a ceramic vase with pumpkins and promotional text for The Bouqs Co.

CTV + CREATIVE DIRECTION

Test, learn, repeat: 15+ commercials that grew CTV

CATEGORY EXPANSION

Making Halloween a floral holiday