Hey, I’m Erin.
My work sits at the intersection of brand, acquisition, retention, and creative, so the work earns attention and drives sales. Today that means winning over two audiences: the people buying, and the AI they ask first.
I consult for brands on PR and integrated campaigns, and I coach marketing and creative leaders who are feeling stuck and ready to figure out what’s next.
Two Ways to Work With Me
FOR BRANDS
AI-era PR and visibility, backed by a full integrated marketing toolkit: partnerships, thought leadership, paid social, CTV, influencer, and email.
Consulting
FOR PEOPLE
For marketing, PR, and creative managers and directors who know something needs to change but can’t see what. We get you clarity, then a plan you’ll actually follow.
Career Coaching
SELECTED WORK
Some Cool Things I Made Happen
INTEGRATED CAMPAIGN
CTV + CREATIVE DIRECTION
CATEGORY EXPANSION
I figure it out, so you don’t have to.
Teams at The Bouqs Co. called me the glue. I was the one who figured out how strategy, creative, and the people executing it fit together, and made everyone’s job easier along the way. I bring that same instinct to consulting and coaching: finding the path through what’s messy and turning it into one clear plan..
I grew up in PR, where I learned storytelling, world building, and communications. Every time the media landscape shifted, I moved with it: into social, then influencer and partnerships, and most recently leading all integrated marketing for nearly seven years at The Bouqs Co. Now AI is shaping how people find brands, and it’s become part of my toolkit.
I’m scrappy and creative, and I balance big strategic vision with an honest read of the resources available to make things happen. My specialty is making things look bigger than they are: launches that punch above their budget and small teams that show up like big ones.